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Meanwhile in France, we secured a reach of 1.4m from 62 media hits, including national titles such as Elle, AFP, France24 and BFMTV. Men form? | them in real lifeрџ‘‰ /OrtHcfOGrQ- Good Morning Britain January 26, 2021 Who's ready for the story of #ShoutyandPouty in Mr.

Coverage reached 300m consumers in the UK alone, with 177 hits secured in total, including Good Morning Britain, Sky News, Daily Express, Daily Mirror, Mail Online, as well as 66 radio interviews with the likes of the BBC. Reach was also a key metric for the campaign, as the brief was to let as many fans as possible know it was the brandвЂ™s 50th birthday. Against a target of 20,000 votes, we achieved more than 67,000, with clear spikes driven from our waves of coverage in the UK and France. Our key objective in announcing the launch of five new characters was to drive consumers to the Mr Men Little Miss website to vote for their favourite. How did you measure the results and what were they? This meant a lot of planning, a lot of video calls, and ultimately a very comprehensive toolkit featuring agreed assets, templates and guidelines.

The pandemic obviously provided its own unique set of hurdles, but as with any major international brand and global campaign roll-out, we needed to make sure everything was cohesive, timed perfectly and easy to implement. What were the biggest challenges and how did you overcome them? Phasing was crucial, and so triggering creative, press coverage and social amplification at the right times made sure the work hit as hard as possible. We worked with partners to execute plans in France, and shared our 54-page toolkit with all other territories via video briefing calls. The need for international roll-out, and varying COVID restrictions, meant we needed to develop a central campaign creative, as well as a global toolkit for ease of activation in all other markets. Men Little MissвЂ™ 45th Anniversary in 2016: the award-winning Mini Museum live event showcasing 45 yearsвЂ™ worth of memorabilia, displayed at child height. Briefly describe the campaign planning and process Every time we came up with an idea we asked ourselves two questions: would there be a big compromise to execute it virtually? And, is it excluding any fans from getting involved? If we could answer вЂyesвЂ™ to either of those then the idea got a red line through it. But because we were having to do everything virtually, that forced us to think single-mindedly. Men Little Miss, itвЂ™s easy to just let your imagination run away with you.

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Men Little Miss books as part of a giveaway one free per reader.

Presents: to give something back to consumers, a national media partnership offered thousands of Mr.

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Men Little MissвЂ™ virtual party invited influencers to learn how to draw the new characters from home, over a celebratory glass of Champagne A party: in-line with restrictions, Mr.Men Little Miss, eg: Gary Barlow and David Tennant Cake: a bespoke collaboration with London-based Biscuiteers, delivered to press, influencers and other celebrities sharing a 50th birthday with Mr.In some ways it worked in our favour because we were able to involve many more people than we mightвЂ™ve done ordinarily with more physical, experiential executions.ДЄnd so to celebrate such a milestone, the creative was based on all the elements of a great birthday: How did the idea come into being?Д«ecause the 50th Anniversary was landing during the pandemic, we knew the creative had to sing virtually, while still capturing hearts. Our content focused around the brandвЂ™s history with illustrator - and son of the original creator - Adam Hargreaves, discovering the new characters, finding superfans, and more. That meant getting the whole country excited about the stories they remember, and driving the public online to vote for two of our five new characters. Men Little Miss, we threw a birthday party worthy of Little Miss Sunshine.